Gro

An educational tool for new gardeners
Overview
Prolific Interactive• 2016
Our team worked with Scotts Miracle Gro to redesign and rebuild their gardening app (GRO) for new homeowners who were just entering the lawn and garden space.  
My role
I led UX design, getting weekly feedback from users on prototypes to inform decision-making. I also managed a content overhaul, writing new educational copy and updating the CMS.
Full case study available upon request
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