Sephora

Video tutorials for hairstyling
Overview
Prolific Interactive• 2016
Sephora wanted to test if personalized, educational content drove traffic to their newest and smallest department, haircare. We worked with their innovation and hair teams to create Pocket Hairstylist, a microsite that helps clients achieve hairstyles for their particular hair type.
My role
I co-owned design and research with another designer. I also acted as the project manager during the implementation phase, coordinating with our engineer and Sephora's team to get the project over the finish line.
Full case study available upon request
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